Robert Ambrogi here notes the discussion going on about how Jaffe Associates, in a newsletter, endorses blogs as one of the hottest law firm marketing trends of the coming year. The article by Jaffe states:
Blogs, the equivalent of an online diary, have been popular among tech-savvy folks for years, but in 2003 they emerged in the legal profession as “blawgs” – online diaries by lawyers and legal professionals. These virtual soapboxes give legal professionals an unparalleled opportunity to voice their comments and share their expertise. You are sure to hear more about blogs and blog-related technology in 2004.
Ambrogi who joined Jaffe last August writes:
At Jaffe, we have made blogs a standard element of our consulting with larger law firms on their Web sites. We build blogs for law firms and even help them plan and execute the editorial content. Clearly, there are many lawyers in larger law firms who have not even heard of blogs, but the people at law firms who are responsible for marketing are intensely interested in them.