Here’s an excerpt from an interesting article worth reading from Internetnews.com on the topic of how blogs and wikis are beginning to be utilized in the corporate setting: “Blogs: the Marketing Killer“:
The tried and true marketing and PR departments may one day make the endangered species list thanks to a rush of corporate interest in blogs and RSS feeds.Weblogging — or blogging — is taking social networking to new heights. And with the improvements to the technology, the personal journals are now supplying tens of millions of bits of information every day. Now multi-million dollar corporations looking for cheap and effective ways of getting their message out are using the technology to their advantage.