Here is a website that has been studying and analyzing blogs and psychoanalyzing their authors. According to the “happy people” at PRfekt:
By studying how people write, we can get a glimpse of what is on the mind of the person and what is characteristic of the person – or, as in the case of a blog – what is typical of the role/persona used when writing that blog. maintaining the site and, supposedly, tells you the blogger’s psychological profile.
Watch the video about it here where the founders explain how they came up with this.
The author of Benefitsblog has been analyzed as the Scientist type:
The long-range thinking and individualistic type. They are especially good at looking at almost anything and figuring out a way of improving it – often with a highly creative and imaginative touch. They are intellectually curious and daring, but might be hesitant to try new things.The Scientists enjoy theoretical work that allows them to use their strong minds and bold creativity. Since they tend to be so abstract and theoretical in their communication they often have a problem communcating their visions to other people and need to learn patience and use conrete examples. Since they are extremly good at concentrating they often have no trouble working alone.
(A lot of it is correct, but the part about trying new things. . . well, that is not really true or I wouldn’t have started a blog–back when people hardly knew what a blog was. Thanks to the TaxUpdate Blog for the link.)